Customer Story: PepsiCo - UX Led Approach Coupled with Scaled Agile Transformation

  • Ken Do, PepsiCo,
  • Carmen Fahrenthold, PepsiCo

How do the User Design (UX) principles of Simple, Human and Connected guide an ART to interpret and incorporate user centric design (UCD)? What is the ideal operating model for UX design that includes discovery, design and delivery tracks? This talk will provide an overview of the hypotheses applied to deliver user centric design within the Scaled Agile Framework.

  • Date:Thursday, June 11
  • Time:2:20 PM - 3:05 PM
  • Session Type:Main Conference Track
Ken Do
Carmen Fahrenthold