The digital economy demands a new way of working, not just for software teams, but for all parts of the business. In this talk, Melissa Reeve, VP Marketing for Scaled Agile, will share her story of practicing marketing in a SAFe environment, and share the learnings she has discovered in working with enterprises, partners and individuals also adopting agile marketing practices + SAFe IRL (in real life).
This session breaks down the intersection of SAFe and Agile Marketing, discussing:
• The three ways to think about Agile marketing in an enterprise context
• Real life examples of SAFe + marketing in branding, campaign development, and product management
• Challenges we faced when adapting SAFe to a marketing context