SAFe for Marketing (IRL) In Real Life

The digital economy demands a new way of working, not just for software teams, but for all parts of the business. In this talk, Melissa Reeve, VP Marketing for Scaled Agile, will share her story of practicing marketing in a SAFe environment, and share the learnings she has discovered in working with enterprises, partners and individuals also adopting agile marketing practices + SAFe IRL (in real life).

This session breaks down the intersection of SAFe and Agile Marketing, discussing:

• The three ways to think about Agile marketing in an enterprise context

• Real life examples of SAFe + marketing in branding, campaign development, and product management

• Challenges we faced when adapting SAFe to a marketing context

  • Date:Thursday, June 11
  • Time:2:20 PM - 3:05 PM
  • Session Type:Main Conference Track
  • Learning Objective #1:Understand the three ways to think about Agile marketing in an enterprise context
  • Learning Objective #2:How to build a validated learning organization in marketing
  • Learning Objective #3:How to prepare your software teams to work with an Agile marketing organization
  • Talk Level:Intermediate
Speakers
Melissa Reeve
Scaled Agile
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